LinkedIn Document Ads
Linkedin document ads allow advertisers to take a specific asset like a pdf, a PowerPoint, or a word doc and include it in the ad creative. The user can then view the document for free or download it as a piece of gated content. This can be valuable for advertisers because it eliminates the step of sending users to the website. They can view and download directly from the ad. So in this video, we're going to show you which campaign objectives can use document ads, will show the differences in bid strategies and ad formats between the objectives, and then, once your document ad campaigns are live. We'll show you what metrics you can view from these campaigns within the LinkedIn campaign manager, I'm in our LinkedIn campaign manager, and the demo acc out right away. Let's start creating a campaign. You can name yours whatever you want, select the proper campaign group, and then we can go to next, and here's the first step on how we can start creating a document ads ca...