linkedin audience matching
If you're trying to figure out the best ways to create LinkedIn-matched audiences, so you can target more people who are likely to be your ideal customer. Switching to my screen in three two one. So here we are inside of LinkedIn matched audiences and if you use Facebook ads you're kind of familiar with this already because it's very similar to Facebook, ads custom audiences and to create your first matched audience you're going to go over and click on, create an audience over here and you can decide what kind of audience you want to create.
So, for example, if I wanted to upload a list of people, I would click on the list item right here and then you can see. There are some best practices on the right rule of thumb is to have at least 1 000 people in your spreadsheet as a horrible zero before uploading it here, because this will give you a more high-quality li. After all, LinkedIn cannot match everybody right and you want to give it enough sample data, so it can conclude what are the commonalities amongst the people within this list, there are two different types you have a company and you have a contact list. So if you want a list of companies, you can go ahead and upload the LinkedIn URL, the company name, and things like that, but most likely you're going to be using the contact list option. So this one is bigger, is 10 000 minimum contacts, and that is a huge number. If you don't have that many leads um. To be honest, it's not required. It just helps a lot. If you have 10 000 leads and then before you upload your list, I highly recommend downloading one of the two uh templates depending on, if it's a company or contact list, and here's what those two templates look like. So the contact list you need to have at least one of the following: the email, the first name last name, or the google id. Now, that's just the minimum, the more information you can provide. This will increase your match, audience percentage, you always want to aim for a higher match audience percentage, so you can take more advantage of that list. So if you have the job title, you have the company they're employed at and you have the country that helps increase that rate for the company list.
You can include the company name, the company website, and the company page URL, and that should be sufficient, but then going to upload that list right away. Name it a matched audience or whatever you want to call it populate that spreadsheet, drag and drop it here and upload the list. It does take a little bit to get the match rate up. So just do it a day in advance. You make sure you have it by the next day or the day after and that's it so now you can start to target these people in that list. Linkedin will tell you how many are available of the ones you uploaded, so the second type of matched audience. You want to create the retargeting audiences and the cool new one is they're targeting by video and I'll talk about that in a second. But you can retarget by legion form. Some people have opened up or opted into your legion forms on LinkedIn. You could talk about videos, people will watch a certain percentage of your video or you're talking about website visitors, people who visited your website or went to certain pages on your website, and each of these is pretty straightforward, but I'll show an example, just in case so same thing as before.
How do they engage so typically have anyone that's opened up? Your legion form include submits and people who have opted in on the legion form. You can select the campaigns, it supplies very straightforward stuff. Click submit and you're good to go now. If we go on to the video audience same thing here, but now we can choose how they engage, and this is a newer targeting option um. They should have had it a long time ago, but I'm really glad they added it recently whesoat can retire. People have watched a certain percentage of your video ad, so the same thing here, very straightforward name, your audience, and then choose how they engage. I typically like fifty percent in the video ad 75 is a little too restrictive, especially for a cold on into a retarget and 25 is a little bit too little, especially if it's a short video, it's only a matter of seconds uh. So what you can do is you can choose what percentage they engage with and then you can go ahead and change the time range and then select the campaigns that apply to just a quick note. Whenever you select all it doesn't select all your campaigns. You have to go page by page and click, the select all button, um just how it works, but you want to make sure you get it if you want to target everyone. That's engaged with your videos. Select all your campaigns page that page the last one is the website. Visitors, which is straightforward again, if you want to retarget people, who've hit your landing page, for example, put that URL in here that starts with this, or if you want an exact thank you page you could put contains or if it has to equal this. You know you can add rules it's very straightforward. I typically go with starts just so that no utms or anything like that, throw it off and that's great for retargeting people who hit the sales page pricing page. If you have a sas and things like that and then finally, we have the look-alike audiences. Now, these look-alikes are not as good as Facebook, ads look alike. So just err on the side of caution and increase the audiences you can, you can add to them so basically try to get a bigger list before you make.
These look like audiences. You don't want to, you, know, put in 500 people like you can on Facebook and get away with that. Sometimes you want to typically have like thousands before you go after look-alike audiences, and these consist of the list we just created before. So. If we wanted to create a lookalike audience of people who watched a video for 75- and we have you- know 5000 people in that list or more- you can go ahead and click create an audience name. It's here and then you're good to go. And again, I wouldn't you know lean too heavily on these without good enough sample data, because it's still not as advanced as Facebook. Yet so now that we've created these audiences, how do we use them in campaigns and make sure that we're going after really high-quality prospects while keeping our cams low? So I'm just going to create a new campaign and I'm going to go after lead generation.
I want people to opt into my legion form and what I'm going to do is you can include the audiences we just built. If you go underneath who's your target audience, you can select the audiences you've built, so I can choose the ones that we just made. So, for example, I'm going to go after some people who are 25 viewers on some campaigns we launched and you can go and click that then it gives you an idea of like who you can target. What's going to cost you things like that? But if you want to make it even more narrowed because a lot of people just target these big broad audiences, especially lookalikes, and expect a lot of dollars to come back to them, you might need to exclude some people or narrow the audience a little bit. Further, that's what I typically like to do especially if I'm casting a wide net, so one of the things I like to do is also narrow down by company size. So if I'm going after 11 to 50 employees and I'll make that as its own uh campaign group, but instead of just targeting all these viewers, I am targeting them down on a more granular level because say that first campaign, you know I could have been targeting a lot of people, the company size could be mixed, but now I'm only going after people of those viewers who are also within this company's size and congratulations. That's it! That's how you create LinkedIn match audiences. If
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